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Depending upon the location like cities or villages, customers who purchase white goods and consume them are generally divided into rural vs urban areas. In recent years, there is an increase in demand from rural areas, which shows that organizations have to consider their buying behaviour and understand factors affecting buying behaviour. This paper talks about a few factors which can influence their buying behaviour and some dissimilarity in their consuming, purchasing, priorities and decision making process. These factors will help manufacture industries where they can focus and meet the customer satisfaction in coming years by considering the rural area purchase power.
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CC Attribution-NoDerivatives 4.0